Ella | Floral Dress

£70.00 £34.95
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UPDATE: Due to high demand during our Summer sale, only a limited number of items are left. If you can still click 'Add to cart', it’s still available.

The Ella — soft underfoot, all-day ease.

Effortless Every Day Softness that moves with grace The Ella pullover knit is crafted from a lightweight knit blend that drapes beautifully while keeping you cosy through every season. With a relaxed fit and gentle stretch, subtle ribbed detailing adds quiet texture, while the timeless neutral and seasonal shades pair effortlessly with everything from jeans to tailored pants.

Why you'll love it

  • Lightweight knit blend — Soft against skin with beautiful drape
  • Relaxed fit with gentle stretch — All-day comfort without compromise
  • Subtle ribbed detailing — Texture and charm in understated elegance
  • Travel-friendly design — Dress up or down with ease, pack effortlessly

Perfect for everyday wear, occasions and warmer days.

We offer free shipping within the United Kingdom on all orders.

Every shipment includes a tracking number, allowing you to follow your order at any time.

Tracking details will be sent by email within 24–72 hours after your order is placed.

If a product does not meet your expectations, it may be returned within 30 days of delivery.

Before sending any items back, please contact our customer service team at support@serovira.com and share the reason for the return so we can assist you properly.

For full details, please review our return policy.

Our customer service team is available 24/7 to assist with any questions or concerns.

Whether you need product guidance or help with an order, support is always available.

You can reach us at support@serovira.com.

HERE'S WHAT OUR CUSTOMERS SAY

★★★★★

Beautiful pieces and great service!

“I was so happy with how smoothly everything went. The clothes look even prettier in real life and the packaging felt very high-end. Truly impressed!”

Linda M.
7 hours ago
★★★★★

Exactly what I hoped for


“The quality is amazing and everything fits comfortably. Delivery was quicker than expected and the whole experience felt effortless. Highly recommended!”

Caroline S.
3 days ago
★★★★

Fantastic from start to finish

“My order arrived neatly packed and each piece looked stunning. Customer support was friendly and quick to respond when I had a question. I’ll definitely be shopping again!”

Rebecca J.
1 week ago
★★★★★

Even better than the photos


“I’m always unsure when ordering online, but these items exceeded all expectations. Beautiful details, flattering fit, and super comfortable.”

Julia K.
5 days ago
★★★★★

Great fit and lovely feel

“The fabrics feel soft and luxurious, and everything sits beautifully on the body. Shipping updates were clear and the delivery was right on time!”

Olivia T.
2 weeks ago
★★★★

So impressed with my purchase


“Every piece feels thoughtfully made and the sizing was perfect. I’ve already gotten multiple compliments. Couldn’t be happier!”

Monica R.
4 days ago
★★★★★

Amazing experience overall

“My items arrived earlier than expected and the quality is incredible. Customer service was warm and helpful when I needed to adjust something. Truly a great store!''

Sandra P.
6 days ago
★★★★

Lovely and comfortable pieces

“I love how everything fits. The materials feel premium and the designs are elegant without being too much. Will definitely place another order!”

Tina L.
1 week ago
★★★★★

Very happy with my order


“Everything arrived beautifully packed and the garments feel high-quality. The fit is perfect and the pieces are exactly my style. Thank you!”

Erica D.
2 weeks ago

Serovira

There have been moments of doubt along the way.

Moments when things slowed down, challenges piled up, and it wasn’t always clear what the next step would be.

But our community never left.

Your support helped us refocus, rebuild, and find our strength again. Step by step, we brought the brand back to where it belongs: creating simple, comfortable pieces that feel good to wear and fit real life.

We’re still here — and that means everything to us.

To honor this moment, we’re inviting you to shop our Summer Sale, featuring up to 60% off across the collection.

It’s our way of saying thank you to everyone who has supported us and believed in Serovira.

FREQUENTLY ASKED QUESTIONS

Yes only today we offer free U.S. shipping on all orders. No hidden fees, no surprises at checkout. You'll see the full breakdown before you pay.

Orders are typically processed within 3 business days after being placed.

Once your order is confirmed, you will receive an email with your order number. To track your order, simply visit our Order Tracking page and enter your order number or email address.

You can return items within 30 calendar days of receiving them.

  • Return shipping costs are the buyer’s responsibility.
  • Approved refunds will be issued to your original payment method.

For more information, please review our Return Policy

If you experience any issues or have questions, visit our Contact Page to connect with our support team. We’re here to assist you promptly.

FREE FAST SHIPPING

We are offering free shipping only today. All orders ship with UPS and include full tracking.

24/7 CUSTOMER SERVICE

If you have any questions, feedback, or concerns about your order, don't worry! Our customer service team is here to assist you.

30-DAY MONEY-BACK GUARANTEE

At STORENAME, you can shop with peace of mind thanks to our 30-day money-back guarantee. Simply return your items within 30 days.

SECURE PAYMENT

Your payment information is processed securely. We accept American Express, Apple Pay, Google Pay, Mastercard, Shop Pay, and Visa.